Tuna The Wonderfish: New Campaign Highlights Benefits of Tuna

Chicken of the Sea has joined forces with the National Fisheries Institute to launch a multi-million dollar growth campaign for the tuna category called "Tuna the Wonderfish", reports www.megafishnet.com with reference to Chicken of the Sea.

As part of the launch, television ads featuring Joy, the fun loving and factitious cooking show host, will appear in primetime, morning television and during nationally syndicated shows. From "Oprah" to "Modern Family," "Today" and "Conan," the television ads will remind consumers about the versatility of the pantry staple and reaffirm tuna's many health benefits.

"Americans have always had a great relationship with tuna, but we couldn't help but think lately consumers might have started to take it for granted," said National Fisheries Institute Vice President Mary Anne Hansan in a news release announcing the campaign. "This campaign is designed to remind people why they love tuna and encourage new, creative and easy ways to incorporate it into a regular meal routine."

In addition to TV spots, the "Tuna the Wonderfish" campaign also includes print ads in fitness, family and cooking magazines; an interactive website featuring a variety of healthy and nutritious tuna recipes; and an outreach effort in health clubs nationwide.

The Chicken of the Sea tuna recipes featured as part of the "Tuna the Wonderfish" campaign include:
Tuna Panini
Smoked Tuna Salad and Guacamole Dressing
Shanghai Wraps
Tuna Avocado Dip
Capri Tonno Bake
Sicilian Tuna Soup
Tuscan Tuna Melt Flatbread Pizza