Supermarket campaign boosted the popularity of Santa Bremor "Squid meat"
Russia's supermarket chain (Family) recently completed the tasting of "Squid meat", a new product launched by leading value-added processor Santa Bremor based in Belarus. During the campaign the promoters introduced the new product to the buyers, attracted attention of the representatives of the target audience, telling them about the advantages and consumer qualities of the tested product.
According to Santa Bremor, the promotional campaign was quite a success. "Sem'ya" and other retail chains covered by the drive reported considerable increase of sales. Also this project boosted the popularity of Santa Bremor label on the Russian market.
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