MSC Americas region hires commercial manager for retail sector

The Marine Stewardship Council (MSC) has appointed Michael Griff as commercial manager for the retail sector. Griff brings more than 15 years of sales and marketing experience with consumer products companies.  His primary responsibility will be to manage relationships with current retail partners and grow engagement in the MSC program by supermarkets and specialty retailers within the Americas region, reports www.megafishnet.com with reference to MSC.

About Griff

Most recently, Griff led marketing efforts for Pura Vida Coffee, a Seattle-based Fair-Trade, Organic coffee company. As director of marketing, Griff developed a number of sustainability programs for customers that increased sales for the company. Prior to that, he held various marketing positions including division marketing manager for Bacardi USA, trade marketing manager for Vivendi Universal Games, marketing manager for TMP Worldwide, and account manager for The Kellogg Company.
What the MSC says

"Mike brings a wealth of experience in consumer products, marketing and sales to the MSC and we're happy to have him working with us to expand MSC's presence in the retail sector," said Geoff Bolan, MSC's commercial director for the Americas. "With interest in sustainable seafood growing among retailers and consumers alike, it's great to have Mike on board and I am confident he'll be a strong addition to the MSC team."
What Griff says

"It is exciting to be joining the MSC at such an important time in its history and in the development of the sustainable seafood movement," said Griff.  "The MSC program is contributing in a meaningful way to progress in protecting ocean resources and fishing livelihoods for future generations, and I look forward to being part of this effort."

Griff holds a Masters in advertising from Michigan State University and a Bachelors of Business Administration in marketing from Cleveland State University.