Fish trade moving from online shops to e-commerce market places

Online fish trade has been fast growing in Russia. Now it is moving from online chains and dedicated fish shops to e-commerce market places where multiple suppliers offer an unlimited range of fish products, reports Megafishnet.com.

According to the Fish Union as represented by its deputy CEO Sergey Gudkov, with a large number of suppliers e-markets encourage not only price competition, but also competition for accuracy and convenience of delivery, as well competition of innovations (fish novelties, etc.).

Recently, the Fish Union’s expert group for e-commerce held a working meeting with Dmitry Rusakov, Director of Government Relations of Russia’s major online retail platform Ozon.

The sides discussed the difference between online trade and conventional offline retail, Ozon’s working conditions for suppliers, as well as the company's development plans in the food category. According to the results of 2020, Ozon is one of the nation’s top5 online food traders. This year, the company plans to expand the range of food products, in particular, fresh products that are already on display in the Ozon Express fast delivery service.

According to AKIT (Association of E-Commerce Companies), the Russian e-commerce market grew by 86% in 2020. At the same time, sales of food products account for only 7.7% of the online turnover, and the average receipt for food items just slightly exceeds RUR2,000.

For copyright please contact Vera Aldokhina at vera@megafishnet.com.