Fish for Life sustainability programme recognised with seventh award in three years

The Findus Group's Fish for Life' sustainable sourcing approach has won its seventh major award in three years, taking the ‘Land, Water and Ecology' prize in the prestigious 2010 Green Business Awards sponsored by Management Today magazine and ENDS, reports www.megafishnet.com with reference to Findus Group.

Chris Britton, chief executive of Findus Group, says, "The fact that Fish for Life continues to receive awards in this way is fantastic recognition for the depth of our business commitment to sustainable fisheries and the quality of our approach. Fish for Life continues to develop with new projects and partnerships - including currently our work to support better certification for aquaculture and our goal to move all our wild fish to MSC by 2012."

He adds: "We also particularly want to thank all our industry partners - suppliers, scientists, NGOs and retail customers - who continue to embrace our Fish for Life vision and help us to ensure the programme is a truly effective engine for change and improvement in our industry."

Fish for Life (FFL) is a broad-ranging initiative by the Findus Group to drive improvement in fisheries management through a programme of continuing engagement with suppliers, scientists, industry bodies and NGOs.

It also incorporates an audit mechanism called the FFL Healthcheck - to ensure the responsible sourcing of both farmed and wild seafood for the Young's and Findus retail brands. FFL Healthcheck looks at factors such as MSC certification, scientific evidence on the fishery's stock levels; the legality and management of the fishery and other issues of by-catch and environment. Up-to-date scientific data on fish species and fisheries for this is provided by the Sustainable Fisheries Partnership.

More information about this programme can be found at the Fish for Life website.